They currently only sell through their own website, Net-a-porter and in a few physical stores (Harvey Nichols, Selfridges etc) so they are fairly high end. Competitors include Lulu Lemon, Sweaty Betty, Adidas X Stella McCartney.
Their target audience is primarily women (80/20 split) in the city, with high powered jobs (maybe lawyers, bankers, successful entrepreneurs etc – essentially affluent) who just want to get on with it, and don’t want motivational quotes their t-shirt or neon leopard print wrapped around their legs. They want sculpting, long lasting, chic, quality, timeless, understated leisure wear that that can put on for the gym, just as they could throw it on with a leather jacket and head for drinks.
StarNow note for talent: Website or example of previous work available upon application.
Fixed price of £1000 - All buyout and usage included for all advertising/ digital channels, global usage - 2 years. 11 hour shoot day.
The owner of this listing has agreed to abide by the UK National Minimum Wage Act. Find out more
Female model/ dancer required for shoot
Female Age 25 – 35 Athletic build - not too slim as the product needs to sculpt and shape. Ideally UK size 10-16 No shorter than 5’8 Models need to have personality; we want to avoid classic model/ stone cold faces and capture a lot of fun and expression from the models in line with the tongue in cheek/ witty/ honest creative direction. Models need previous experience in front of camera (video + stills + dance) All models to supply photographs & video casting tape, plus contact details.
Female, aged 25 to 35
- Modeling experience: Part-time model - paid commercial work, Full-time model - paid commercial work
- Height: 172 cm / 5ft 8in - 187 cm / 6ft 2in
- Dress size: UK 8 / AUS 8 / US 4 - UK 18 / AUS 18 / US 14
Applications closed 31 October 2020.